CRM

Every guest who books, and how they want to hear from you

Each booking adds the lead guest to your guest list, with their contact details, booking history and marketing consent by channel. Tag your best guests and export them to your mail platform.

3% when guests book. No monthly fee.

Guest record

Alex Morgan

alex@example.com · Lead guest

Marketing consent

  • Email Yes
  • Telephone No

Tags

Key guestMulti-booker

Bookings

  • Intermediate surf week June 2025
  • Advanced surf week May 2026

Illustrative guest.

Guest details in spreadsheets, and no record of consent

Without a system, guest details end up buried in spreadsheets and marketing consent is rarely recorded. That makes your best guests hard to find, and risky to email.

Consent recorded at booking

Guests choose how they're happy to hear from you, channel by channel, when they book.

One record per guest

Returning guests are matched by email, so their bookings build up on one record.

Your best guests, tagged

Tag key guests and multi-bookers so you can find them when a new trip opens.

What's on a guest record

Built from the booking, so there's nothing to type in.

Contact details

The lead guest who made the booking.

Marketing consent

Listed by channel, such as email and telephone.

Booking history

Every trip they have booked with you.

Tags

Labels such as key guest or multi-booker.

How it works

  1. 1

    A guest books

    They're added as the lead guest, with the consent they gave.

  2. 2

    Tag who matters

    Mark key guests and multi-bookers.

  3. 3

    Export to your mail platform

    Filter by consent and tags, then download a CSV for your pre-offer emails.

Bringing your existing list

You can import your current guest list yourself. Before you email anyone on it, you need clear consent in line with the law.

What it costs

The CRM is part of Roamer. You pay 3% of the bookings you take and nothing in a month with no bookings.

Questions operators ask

Does every guest on a booking get a record?
The lead guest does, because they're the one who gives marketing consent.
How do I email my guests?
Filter by consent and tags, export a CSV and load it into your mail platform.
What if a guest unsubscribes?
Update the preferences on their record. Changes made in your mail platform don't sync back automatically.
Can I bring my current guest list?
Yes. You can import it yourself.

See it with your own trips

Book a call and we'll set up one of your trips, so you can see how a guest record builds from a booking. Anything this page doesn't cover, we go through on the call.

Book a call

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